1. Strategic Discovery

Through deep-dive exercises we listen to your challenges and align on project goals and success criteria to win with your target customers. Industry landscaping, creative ideation and a capability audit enable us a deep perspective to develop a longlist of compelling concepts, menus and optimizations for your business based on its unique space, sourcing, equipment and brand strengths and constraints.

Output: a clear perspective on opportunity areas and framework to pursue, based on your priorities and budget

2. Development, Testing & Validation

Our global team of hospitality leaders use a best-in-class product development process to create, test and analyze concepts, menus and recipes across the diverse criteria that are vital to culinary success. From costing and operational analysis to marketing and competitive positioning, we take a truly holistic view for your business at every step in our process. Here is where our bespoke, nimble approach truly shines - whether it is small focused groups, operational excellence training or complex menu-mix analyses that your business needs, we have the team of chefs, marketers, financial analysts, operators and strategic advisors that deliver results.

Output: expertly-designed, actionable proposal, including financial forecasts, operational documentation, branding needs and ad-hoc resources unique to your organization

3. Launch & Optimization

We act as your fully integrated business partner, meaning we conduct training and Q/A, we support program implementation and launch and we help oversee marketing and promotional efforts to ensure success. From there, we help track and monitor all aspects of our projects to identify optimization opportunities and cycle in revised plans. We arm you with the tools and support you need to successfully scale as your business grows.

Output: operationalized profitable program, embedded throughout the organization that wins with new and existing customers